Posts Tagged ‘Social Media’

5 Tips to Effective Facebook Ad Marketing

Tuesday, January 10th, 2012

Facebook Ads have become a popular, cost-effective way to promote small businesses online.

According to MerchantCircle, 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign.

5 Tips to Effective Facebook Ad Marketing

However, much like Google PPC, Facebook Ads are not a guaranteed overnight success — about one-third of users who say they wouldn’t run another campaign, nearly 70% say that it didn’t work to acquire new customers. (MerchantCircle).

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How S#%t MY Dad Says Helps Explain Dips in Google Ranking & Traffic Decreases

Tuesday, January 10th, 2012

It is not so much what you are doing right, but what you are doing wrong that can negatively affect your Google page rank and traffic. Follow these 30 steps to help improve your onsite rankings and to clean up the negative influences hurting your overall SEO efforts.

Whenever my brothers and I would complain to my dad, and say something like, “Well Mike doesn’t have to go to practice today, why do I?” His next immediate thing he would say and I quote, “You worry about you pal!”

How S#%t MY Dad Says Helps Explain Dips in Google Ranking & Traffic Decreases

Not ever wanting to hear that as a child, I now realized that he was absolutely right. He meant that I should be concerned with my situation and understand why I had to go to practice and my brother Mike did not. It wasn’t about choosing favorites, but was about the subtleties of surrounding factors that alter or “explain” the situation. The same should apply to businesses in trying to reach their onsite goals and objectives. Let me explain…

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How SEO Can Save Your Online Brand, Build a Stronger Reputation

Tuesday, January 10th, 2012

More often than not, I hear clients tell me, “I want to be #1 in Google organic search”. And I say to them, are you ready for this? They seem to scratch their heads and ponder that question for what seems to be only a few seconds, and answer “YES”.

SEO
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Google and Social Media – And they Said It Wouldn’t Last

Tuesday, January 10th, 2012

Google Analytics. Check. Facebook. Check. Twitter. Check. All in one place? Check. As of July 25th, Google has officially succumbed to social media analytics. Not only is +1 button data built on the platform, but they’ve also released coding that better explains social data including action and behavior. Coding for Facebook’s “Like” button and Twitter’s “Tweet” button are now found on the analytic page.

Google
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