Posts Tagged ‘Marketing’

How to Prioritize Your Online Marketing

Tuesday, January 10th, 2012

Written by Sean McVey

Today, the range of online marketing tools at our disposal is almost overwhelming. Twitter, YouTube, SEO, PPC, email marketing, blogging… the list goes on. And it will continue to grow.

So where do you invest your limited time and money? Which baskets should you put your eggs into?

Most experts will say, “it depends.” I like to say, “let’s look at the data and find out.” Last year, Hinge conducted an online marketing research study of 500 professional services firms to determine which marketing techniques were most effective.

Online Marketing
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Local SEO and Why Your Business Will Fail Without It

Tuesday, January 10th, 2012

Like consumers online behavior, Google changes all the time. Rather than looking upon this as a negative, we now know it is imperative to keep an eye on these variances and updates. In order to keep up with the multitude of onsite updates, consumers need to be aware of what these changes mean and why it affects their local online businesses.

Local SEO with Google Places
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5 Tips to Effective Facebook Ad Marketing

Tuesday, January 10th, 2012

Facebook Ads have become a popular, cost-effective way to promote small businesses online.

According to MerchantCircle, 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign.

5 Tips to Effective Facebook Ad Marketing

However, much like Google PPC, Facebook Ads are not a guaranteed overnight success — about one-third of users who say they wouldn’t run another campaign, nearly 70% say that it didn’t work to acquire new customers. (MerchantCircle).

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