Good design has the power to boost conversion rates of your website. Choosing the right tone, colors, fonts, and other visual elements all influence whether the customer decides to leave or stick around. The power of design can be seen in any grocery store. Whenever a consumer is choosing between two products, they will subconsciously examine the packaging. Brands that utilize attractive packaging will evoke a feeling of trust from the consumer. Even if two products are alike, a consumer will often choose the product with superior branding. When building a website, is important to realize that the customer will always be comparing your site to others, and this is where your design plays a vital role in establishing customer confidence. We will examine how tone, color, and fonts can amplify the look and feel of your site.