Facebook Ads have become a popular, cost-effective way to promote small businesses online.
According to MerchantCircle, 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign.
However, much like Google PPC, Facebook Ads are not a guaranteed overnight success — about one-third of users who say they wouldn’t run another campaign, nearly 70% say that it didn’t work to acquire new customers. (MerchantCircle).
