Archive for the ‘Improving your Store’ Category

How to Prioritize Your Online Marketing

Tuesday, January 10th, 2012

Written by Sean McVey

Today, the range of online marketing tools at our disposal is almost overwhelming. Twitter, YouTube, SEO, PPC, email marketing, blogging… the list goes on. And it will continue to grow.

So where do you invest your limited time and money? Which baskets should you put your eggs into?

Most experts will say, “it depends.” I like to say, “let’s look at the data and find out.” Last year, Hinge conducted an online marketing research study of 500 professional services firms to determine which marketing techniques were most effective.

Online Marketing
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Affordable Web Design & Management Solutions for Web Business

Tuesday, January 10th, 2012

Good design has the power to boost conversion rates of your website. Choosing the right tone, colors, fonts, and other visual elements all influence whether the customer decides to leave or stick around. The power of design can be seen in any grocery store. Whenever a consumer is choosing between two products, they will subconsciously examine the packaging. Brands that utilize attractive packaging will evoke a feeling of trust from the consumer. Even if two products are alike, a consumer will often choose the product with superior branding. When building a website, is important to realize that the customer will always be comparing your site to others, and this is where your design plays a vital role in establishing customer confidence. We will examine how tone, color, and fonts can amplify the look and feel of your site.

Affordable Web Design & Management Solutions for Web Business

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5 Ecommerce Strategies for Boosting Holiday Sales and Increasing Conversions

Tuesday, January 10th, 2012

In the highly competitive landscape called ecommerce, the holidays seem to bring out the best and worst in all consumers. The stress levels are higher however, the wallets seem to be a little looser and the purchasing decision makers are all on the prowl. Web retailers need to be ready for not only managing the expectations of these consumers who are ready and willing to give you their credit card, but also need to understand what will maximize their online sales potentials throughout the holiday season. Now is the time to make these decisions so you are not caught falling second to your competition.

5 Ecommerce Strategies for Boosting Holiday Sales and Increasing Conversions
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5 Tips to Effective Facebook Ad Marketing

Tuesday, January 10th, 2012

Facebook Ads have become a popular, cost-effective way to promote small businesses online.

According to MerchantCircle, 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign.

5 Tips to Effective Facebook Ad Marketing

However, much like Google PPC, Facebook Ads are not a guaranteed overnight success — about one-third of users who say they wouldn’t run another campaign, nearly 70% say that it didn’t work to acquire new customers. (MerchantCircle).

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Adding a Store Locations Page to Drive Customer Confidence and Increase Retail Sales

Tuesday, April 12th, 2011

If you have retail storefronts or your products are sold at retail locations then it is a great idea to spend some time putting together a ‘Store Locations’ page on your ProStores Storefront. Having a list of physical store locations helps drive consumer confidence and sales. Your customers will gain confidence in your online presence and have a sense of security knowing that they can find you in the real world if they need to.

Adding this page to your ProStores is a pretty simple process and we’ll walk you through it.
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Does Your Website Need a Facelift?

Tuesday, February 1st, 2011

How a new design can increase traffic and improve sales

In the heart of winter few of us are thinking about spring cleaning, but when it comes to your website, perhaps you should. Like home décor, Web designs eventually become outdated. While some people are reluctant to retire their lava lamps because they love the retro statement displaying them makes, the only statement a non-current Web design makes is that your store is out of touch and that your merchandise or services may be equally dated. With some simple redesign, however, you can reinforce your brand while bringing it into the 21st Century.
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