How to Prioritize Your Online Marketing

Sean McVey | January 10th, 2012 | Improving your Store | Tags: ,
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Written by Sean McVey

Today, the range of online marketing tools at our disposal is almost overwhelming. Twitter, YouTube, SEO, PPC, email marketing, blogging… the list goes on. And it will continue to grow.

So where do you invest your limited time and money? Which baskets should you put your eggs into?

Most experts will say, “it depends.” I like to say, “let’s look at the data and find out.” Last year, Hinge conducted an online marketing research study of 500 professional services firms to determine which marketing techniques were most effective.

Online Marketing
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Yahoo Site Explorer – Going, Going….Gone!

Chris Surovick | January 10th, 2012 | Search Engine Optimization | Tags: , ,
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For more than 6 years VisionCourse, SEO professionals, and anyone else interested in their website’s one way anchor linking strength used Yahoo’s Site explorer tool…now, no longer.

Anchor linking is still one of the most important elements of creating “relevancy” for web businesses. Through strategically placed links on high ranking blogs, articles, directories, competitive sites and many other techniques, the one thing in common was that we were able to track the progress of the anchor link growth with Yahoo! Site explorer. This was a free tool that not only enabled us to view one way in links, but to also get a better sense of our own internal link structure as well.

Yahoo Site Explorer - Going, Going….Gone!
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Local SEO and Why Your Business Will Fail Without It

Chris Surovick | January 10th, 2012 | Search Engine Optimization | Tags: ,
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Like consumers online behavior, Google changes all the time. Rather than looking upon this as a negative, we now know it is imperative to keep an eye on these variances and updates. In order to keep up with the multitude of onsite updates, consumers need to be aware of what these changes mean and why it affects their local online businesses.

Local SEO with Google Places
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Affordable Web Design & Management Solutions for Web Business

Daniel Oltmanns | January 10th, 2012 | Improving your Store, Tips/Tricks - How to Articles | Tags: , ,
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Good design has the power to boost conversion rates of your website. Choosing the right tone, colors, fonts, and other visual elements all influence whether the customer decides to leave or stick around. The power of design can be seen in any grocery store. Whenever a consumer is choosing between two products, they will subconsciously examine the packaging. Brands that utilize attractive packaging will evoke a feeling of trust from the consumer. Even if two products are alike, a consumer will often choose the product with superior branding. When building a website, is important to realize that the customer will always be comparing your site to others, and this is where your design plays a vital role in establishing customer confidence. We will examine how tone, color, and fonts can amplify the look and feel of your site.

Affordable Web Design & Management Solutions for Web Business

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SEO Auditing and Why It’s Important

Chris Surovick | January 10th, 2012 | Search Engine Optimization | Tags:
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SEO auditing is one of the internet based marketing tools that are not only free, but a necessary marketing tool that will separate your online business from its competitors.

The definition of SEO is the method used to boost the ranking or frequency of a Web site in results returned by a search engine, in an effort to maximize user traffic to the site.

The definition of Audit is a thorough check or examination to inspect, correct, and certify.

SEO Auditing and Why It’s Important

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5 Ecommerce Strategies for Boosting Holiday Sales and Increasing Conversions

Chris Surovick | January 10th, 2012 | Improving your Store, Tips/Tricks - How to Articles | Tags: , ,
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In the highly competitive landscape called ecommerce, the holidays seem to bring out the best and worst in all consumers. The stress levels are higher however, the wallets seem to be a little looser and the purchasing decision makers are all on the prowl. Web retailers need to be ready for not only managing the expectations of these consumers who are ready and willing to give you their credit card, but also need to understand what will maximize their online sales potentials throughout the holiday season. Now is the time to make these decisions so you are not caught falling second to your competition.

5 Ecommerce Strategies for Boosting Holiday Sales and Increasing Conversions
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5 Tips to Effective Facebook Ad Marketing

Chris Surovick | January 10th, 2012 | Improving your Store, Tips/Tricks - How to Articles | Tags: , ,
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Facebook Ads have become a popular, cost-effective way to promote small businesses online.

According to MerchantCircle, 22% of small businesses have used Facebook Ads, and 65% say they would use Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign.

5 Tips to Effective Facebook Ad Marketing

However, much like Google PPC, Facebook Ads are not a guaranteed overnight success — about one-third of users who say they wouldn’t run another campaign, nearly 70% say that it didn’t work to acquire new customers. (MerchantCircle).

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How S#%t MY Dad Says Helps Explain Dips in Google Ranking & Traffic Decreases

Chris Surovick | January 10th, 2012 | Search Engine Optimization | Tags: , ,
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It is not so much what you are doing right, but what you are doing wrong that can negatively affect your Google page rank and traffic. Follow these 30 steps to help improve your onsite rankings and to clean up the negative influences hurting your overall SEO efforts.

Whenever my brothers and I would complain to my dad, and say something like, “Well Mike doesn’t have to go to practice today, why do I?” His next immediate thing he would say and I quote, “You worry about you pal!”

How S#%t MY Dad Says Helps Explain Dips in Google Ranking & Traffic Decreases

Not ever wanting to hear that as a child, I now realized that he was absolutely right. He meant that I should be concerned with my situation and understand why I had to go to practice and my brother Mike did not. It wasn’t about choosing favorites, but was about the subtleties of surrounding factors that alter or “explain” the situation. The same should apply to businesses in trying to reach their onsite goals and objectives. Let me explain…

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How SEO Can Save Your Online Brand, Build a Stronger Reputation

Chris Surovick | January 10th, 2012 | Search Engine Optimization | Tags: , , ,
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More often than not, I hear clients tell me, “I want to be #1 in Google organic search”. And I say to them, are you ready for this? They seem to scratch their heads and ponder that question for what seems to be only a few seconds, and answer “YES”.

SEO
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Google and Social Media – And they Said It Wouldn’t Last

Chris Surovick | January 10th, 2012 | Search Engine Optimization | Tags: , , ,
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Google Analytics. Check. Facebook. Check. Twitter. Check. All in one place? Check. As of July 25th, Google has officially succumbed to social media analytics. Not only is +1 button data built on the platform, but they’ve also released coding that better explains social data including action and behavior. Coding for Facebook’s “Like” button and Twitter’s “Tweet” button are now found on the analytic page.

Google
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